About Us

Seng Hoe Huat Auto Accessories Service Group of Companies


Seng Hoe Huat Auto Accessories Service Company – established in 1984 – is the top choice for car accessories enthusiasts and the largest stockist of car accessories in Brunei and neighbouring countries.

The company is Brunei Darussalam’s sole distributor for automotive products under Philips, Kenwood, Pioneer, ATLASBX, and PIAA.

Product ranges include select car audio and performance enhancement such as car body kit, car exhaust system, aftermarket head lamps and tail-lamps among others.

The cofounding of Seng Hoe Huat was initiated by Mr Wong Yong Lin and Mdm Lily Kueh where the company’s humble beginnings started with a shop-house located at the Hj Daud Complex in Gadong.


AUTO GADGETS by Seng Hoe Huat, 1984



AUTO GADGETS by Seng Hoe Huat is a fresh, new look for the first and longest-running car accessories company in Brunei Darussalam.

The brand comprises of the eight Seng Hoe Huat retail branches across the country including Seng Hoe Huat Offroad Auto Company, Seng Hoe Huat Enterprise, Autobahn Sdn Bhd, and MomoCorse Auto Company among others.

At the forefront of AUTO GADGETS by Seng Hoe Huat is its website http://www.shopautogadget.com, following its strong presence on popular social media platforms of the likes of Facebook and Instagram.

With more than 17,000 subscribers on Facebook alone, this re-branding and venture onto this specialised website is tailored as a seamless shopping experience, new image and quality to reflect today’s generation of customers.

Taking centre stage on the website and re-branded retail stores is range of automotive electronics available which includes car audio, vehicle cameras and speakers among others.

As homage to it’s 30 years, the website is the first exclusive and premium car accessories website in Brunei Darussalam, the same way it made a mark in 1984 as the first-mover in the car accessories industry.

AUTO GADGETS by Seng Hoe Huat aims to provide customer experience as top priority while continuing to be the reliable car accessories partner for customers since 1984.


Our Locations


The company also boasts eight separate retail shops across the Brunei-Muara district and the Tutong district. Retails stores can be located at Gadong, Kiarong, Bengkurong, Sengkurong, Sumbangsih Mulia, Melabau, Serusop and Tutong central mall.  You can find the nearest Seng Hoe Huat retail store here:


Block A, Unit 1-4, Haji Daud Complex
KM4, Jalan Gadong, BE3919, P.O Box 2972
BSB, BS8675, Brunei Darussalam
Contact number: 2423748

Lot 6452, Block A, No.9,
Bangunan Awg Hj Ibrahim,
Jalan Jerudong, Kg Sengkurong,
BSB, Brunei Darussalam
Contact number: 2660492

Unit 1 & 2, Block A, Kampong Bunut
Simpang 811, Jalan Tutong
BSB, Brunei Darussalam
Contact number: 2655920

Seng Hoe Huat Offroad Auto Company
Unit 10 & 11, Ground Floor & 1st Floor,
Bangunan Hj Untong bin Ali, Spg 235, Kg Kiarong
BSB, Brunei Darussalam
Contact number: 2424518

Seng Hoe Huat Enterprise
Unit 2&3, Ground Floor, Tutong Central Mall,
Lot No 10599, Kg Petani, Tutong
Contact number: 4260821

Autobahn Sdn Bhd
Block A, Unit 1&2 EDR 46160, Lot 53932,
Kg Delima Satu, Mukim Berakas A,
BSB, Brunei Darussalam
Contact number: 2333923

MomoCorse Auto Company
Unit 15&16, Ground Floor, Lot B, Plot 77,
Komplex Perindustrian Beribi, Gadong,
BSB, Brunei Darussalam
Contact number: 2426046

Unit 1 – 3, Ground Floor, 1st & 2nd Floor,
Lot 31750, Bangunan Melabau Complex,
Kg Serusop, Jalan Muara,
BSB, Brunei Darussalam
Contact number: 2342492